Helping Ex-smokers continue to care for their lungs

Most people think that once you’ve quit smoking, you’re in the clear. But When ex-smokers get scanned for lung cancer, they significantly reduce their risk of serious disease. So we helped the American Lung Association tell the story of Hope, an ex-smoker who has already done the hard part by quitting, and is now doing the easy part by regularly getting scanned.

Art Director: Carmen Fenech
Group Creative Directors: Gui Racz and Lucas Casão
Chief Creative Officer: Icaro Doria
Animation: Lobo