unwind longer

For their first brand campaign in over five years, Fruit by the Foot asked us to help introduce them to a new generation. So, as the only snack that’s three-feet long, we wanted to show teens that when they spend time eating Fruit by the Foot with friends, they can hang out for longer.
Like a lot longer.

Press: Adweek/Campaign US

Art Director: Jake Leber
Group Creative Director: Alyssa Ollis
Executive Creative Director: Alex Taylor
Director: Pete Marquis