Chazmo goes home. Again.
For Totino’s first time ever advertising during the Super Bowl, and General Mills first time returning to the big game in over a decade, we brought Tim Robinson and Sam Richardson back together to bid farewell to Chazmo one final time.
The ad was a massive hit. Bleacher Report named it the Best Ad of Super Bowl LIX, Adweek called it one of the most memeable moments of the night, and someone even launched a $CHAZMO meme coin— and did something even go viral if doesn’t have its own meme coin?
Press: The Tonight Show Starring Jimmy fallon/The Today Show/NPR/Rolling Stone/Esquire/AV Club/Bleacher Report (Best Ad of Super Bowl LIX)/The Ringer/The Athletic/USA Today/People/Entertainment Weekly/Nerdist/Ad Age/Adweek/Muse by Clios/Little Black Book/shots/Food & Wine/For the Win
Then, right after the Super Bowl, Sam Richardson dropped our long form version on social for all the Chazmo lovers of the world to enjoy.